Our Commitment to Quality and Sustainability: The Earthy Way
At Earthy, we believe that every product we create should be more than just effective — it should also be kind. Kind to your home. Kind to your health. And most importantly, kind to the environment we all share.
In Aotearoa New Zealand, we’re privileged to live among some of the world’s most breathtaking landscapes — from alpine peaks to coastal forests, clean rivers, and native bush. Protecting that purity is not just a mission — it’s a responsibility. That’s why Earthy is committed to delivering premium cleaning solutions that align with the values of sustainability and quality from the ground up.
🌿 What Quality Means to Us
When we say quality, we don’t just mean a product that “does the job.” We mean:
Safe, science-backed formulations
Our products are rigorously tested to ensure they clean powerfully without using harsh chemicals that harm your health or the planet.
Locally Made
Supporting local matters. Our ingredients are ethically sourced, and where possible, made right here in New Zealand — keeping our carbon footprint low and our community strong.
Trust Through Transparency
We proudly list our ingredients and stand by every bottle. No greenwashing, no gimmicks — just honest, eco-conscious cleaning.
🌏 Sustainability Isn’t a Buzzword — It’s Our Foundation
Sustainability runs through everything we do:
Eco-Friendly Packaging
Our bottles are designed to be reused or recycled. We're exploring refill options to further reduce waste.
Biodegradable Ingredients
Every Earthy product breaks down naturally, leaving behind no harmful residues in your home or waterways.
Minimal Impact, Maximum Results
We focus on low-energy, low-waste production methods — and high-performance formulas that let you clean without compromise.
🇳🇿 Inspired by New Zealand, Driven by Kaitiakitanga
In te ao Māori, kaitiakitanga speaks to guardianship — the deep responsibility we have to care for the environment. It’s this principle that inspires our work.
Being Kiwi means more than just living here — it means protecting this land for our tamariki (children) and mokopuna (grandchildren). Every choice we make as a company is guided by the question: Will this help New Zealand stay clean and green for generations to come?
✨ Our Promise to You
At Earthy, we promise to:
Never compromise on product safety or sustainability
Always prioritise nature-friendly practices
Keep innovating to reduce waste and environmental impact
Help Kiwis live cleaner — and greener — every day
Let’s Build a Cleaner New Zealand, Together
Sustainability doesn’t happen with one big action — it happens with thousands of small, intentional choices. By choosing Earthy, you're choosing to be part of something bigger: a movement to protect the place we all love.
Together, let’s honour our whenua, uplift our communities, and create a future where clean homes and clean environments go hand in hand.
Because clean should always mean caring — for your family, and for the planet.