Create a sustainable, low-waste cleaning routine at home using Earthy’s eco-friendly, refillable products and simple waste-reducing tips.

If you’re trying to live more sustainably, your cleaning routine is a great place to start. From plastic spray bottles to single-use wipes, household cleaning can generate a surprising amount of waste. At Earthy, we make it easier to clean your home without harming the planet.

Step 1: Reuse, Don’t Replace
Instead of buying new plastic bottles every time, invest in a few sturdy reusable containers. Earthy’s concentrated formulas and refill packs help you top up without creating more waste.

Step 2: Ditch the Disposables
Swap paper towels and single-use wipes for reusable microfiber cloths or compostable sponges. These alternatives are not only better for the planet — they save money too!

Step 3: Choose Low-Waste Products
Earthy offers a wide range of low-waste options, including:

All-Purpose Cleaner concentrate to refill your spray bottle

Every item is designed with minimal packaging, biodegradable ingredients, and lasting performance.

Step 4: Clean Mindfully
Use only what you need — avoid over-spraying or using excessive amounts of product. A little goes a long way with Earthy.

Make the Shift with Earthy
With a few simple changes and the right products, you can reduce waste and keep your home fresh the eco-friendly way. Choose Earthy, and turn your cleaning routine into a sustainability win.

How to Build a Low-Waste Cleaning Routine with Earthy


New Zealand’s Shift to Greener Cleaning

In recent years, New Zealand households and businesses alike have begun rethinking how they clean — and more importantly, what they clean with. The rise of green cleaning isn’t just a passing trend; it reflects a growing awareness of our environmental impact and a desire for healthier, more sustainable living.

Why the Shift?
Traditional cleaning products often contain harsh chemicals that can be harmful to both people and the planet. From toxic fumes to waterway pollution, the hidden costs of chemical-based cleaners are becoming harder to ignore. More Kiwis are now looking for alternatives that align with their eco-conscious values — products that are effective, safe, and kind to the environment.

What Makes Green Cleaning Different?
Green cleaning products are typically plant-based, biodegradable, and free from synthetic dyes, fragrances, and harsh preservatives. They're designed to be tough on dirt and grime without leaving behind a trail of toxins. Many of these products also come in sustainable packaging or offer refillable options to help cut down on plastic waste.

Simple Tips for Switching to Green Cleaning
If you’re ready to make the switch, here are a few easy ways to start:

Read the Labels – Look for ingredients you can recognise. Avoid products with ammonia, bleach, or synthetic fragrances.

Start Small – Begin with a few essentials like an all-purpose cleaner, dish liquid, or laundry detergent before gradually replacing everything.

Use Refill Stations – Many eco-stores in NZ offer refill options to reduce plastic waste and packaging.

DIY When Possible – Simple ingredients like baking soda, vinegar, and lemon juice can go a long way for everyday cleaning.

Choose Trusted Brands – Support local companies that prioritise sustainability, like Earthy, and check if products are certified eco-friendly.

A Growing Market
Across Aotearoa, the green cleaning market is booming. From supermarket shelves to local refilleries, eco-friendly options are more accessible than ever. Brands like Earthy are leading the charge with products that combine performance with purpose — giving consumers the confidence to make the switch without compromising on quality.

Looking Ahead
As awareness continues to grow, green cleaning is likely to become the standard rather than the exception. With support from environmentally minded consumers and innovative local brands, New Zealand is well on its way to creating a cleaner, greener future — one home at a time.

New Zealand’s Shift to Greener Cleaning

Discover common toxic chemicals found in household cleaners and see how Earthy's plant-based products offer safer, eco-friendly alternatives for your home and family.

Conventional cleaning products may look innocent on the shelf — but many contain harmful chemicals that can negatively impact your health and ourenvironment. At Earthy, we believe a clean home shouldn’t come at the cost of your wellbeing. Let’s explore five common chemicals to avoid — and the natural alternatives you’ll find in Earthy’s eco-friendly range.

1. Ammonia
Found in: Glass and surface cleaners
Why to avoid: Ammonia fumes can irritate your eyes, skin, and lungs — especially for those with asthma or allergies.
Swap with: Earthy’s All-Purpose Cleaner, made with biodegradable ingredients and a gentle citrus scent.

2. Chlorine Bleach
Found in: Disinfectants and toilet cleaners
Why to avoid: Bleach is corrosive, pollutes waterways, and can create toxic fumes when mixed with other chemicals.
Swap with: Earthy’s Bathroom Cleaner – tough on germs, free from bleach.

3. Phthalates
Found in: Synthetic fragrances
Why to avoid: Linked to hormone disruption and commonly hidden under the label “fragrance.”
Swap with: Earthy’s naturally scented products, which are 100% phthalate-free.

4. Triclosan
Found in: Antibacterial soaps and sprays
Why to avoid: Known to contribute to antibiotic resistance and harm aquatic life.
Swap with: Earthy’s Multi-Surface Cleaner, made with essential oils and safe for daily use.

5. Formaldehyde
Found in: Air fresheners and some liquid detergents
Why to avoid: A known carcinogen that can be released over time from certain preservatives.
Swap with: Earthy’s Laundry Liquid – plant-powered, non-toxic, and naturally fresh.

Make the Switch with Earthy
Choosing Earthy means safer homes, cleaner air, and a healthier planet. Say goodbye to hidden toxins and hello to cleaning with confidence.

Everyday Chemicals Hiding in Your Home—and Safer Swaps from Earthy

Why Eco Matters: A Kiwi Call to Protect What We Love
When we think of New Zealand, we think of pure landscapes, clear waters, and the clean, green image we’re proud to share with the world. But our pristine reputation is not something we can take for granted. The choices we make—what we use in our homes, what we throw away, and how we consume—have a direct impact on the environment we cherish.

1. Because Aotearoa Is Worth Protecting
From the rugged peaks of the Southern Alps to the golden beaches of the Far North, Aotearoa is more than a home—it's a treasure. Our native species like the Kiwi, Kākāpō, and Tūī depend on balanced ecosystems. But plastic waste, chemical runoff, and climate change are putting pressure on this fragile balance.

Every small switch to eco-friendly alternatives is a vote to keep our whenua (land) healthy and thriving.

2. Cleaner Products = Cleaner Water
Many conventional cleaning products contain phosphates, chlorine, and synthetic fragrances that end up in our waterways. These chemicals can harm aquatic life and pollute the very rivers and lakes we swim in, fish from, and admire.

Using biodegradable, plant-based cleaning products—like those from Earthy—means you're not only keeping your home clean but also protecting our lakes, streams, and oceans.

3. Kaitiakitanga – Our Responsibility
In Māori culture, kaitiakitanga means guardianship of the sky, sea, and land. It’s a concept that urges us to care for nature, not exploit it. As New Zealanders, this idea speaks to who we are.

Eco-conscious living is a modern expression of kaitiakitanga. It's about doing our part so that future generations can enjoy the same natural beauty we do today.

4. Supporting Local, Sustainable Brands
When you choose local eco-friendly products, you're not just reducing your carbon footprint—you’re also supporting Kiwi businesses that care about the environment. Many of these brands are leading the way in sustainable innovation, from refill stations to compostable packaging.

Earthy is proud to be one of them. Our mission is to create powerful, planet-positive cleaning products that are safe for your whānau and kind to the earth.

5. Small Changes, Big Impact
You don’t have to live off the grid or plant a forest to make a difference. It starts with simple choices:

When thousands of Kiwis make small changes, it creates a massive ripple effect. That’s real impact.

In Conclusion: Going Green is Being Kiwi
Being eco-conscious isn’t just a trend—it’s a responsibility, a culture, and a reflection of our identity as New Zealanders. At Earthy, we believe that the cleaner our products, the cleaner our conscience—and the cleaner our country.

Let’s keep New Zealand beautiful, together.

Why Eco Matters

Our Commitment to Quality and Sustainability: The Earthy Way
At Earthy, we believe that every product we create should be more than just effective — it should also be kind. Kind to your home. Kind to your health. And most importantly, kind to the environment we all share.

In Aotearoa New Zealand, we’re privileged to live among some of the world’s most breathtaking landscapes — from alpine peaks to coastal forests, clean rivers, and native bush. Protecting that purity is not just a mission — it’s a responsibility. That’s why Earthy is committed to delivering premium cleaning solutions that align with the values of sustainability and quality from the ground up.

🌿 What Quality Means to Us
When we say quality, we don’t just mean a product that “does the job.” We mean:

Safe, science-backed formulations
Our products are rigorously tested to ensure they clean powerfully without using harsh chemicals that harm your health or the planet.

Locally Made
Supporting local matters. Our ingredients are ethically sourced, and where possible, made right here in New Zealand — keeping our carbon footprint low and our community strong.

Trust Through Transparency
We proudly list our ingredients and stand by every bottle. No greenwashing, no gimmicks — just honest, eco-conscious cleaning.

🌏 Sustainability Isn’t a Buzzword — It’s Our Foundation
Sustainability runs through everything we do:

Eco-Friendly Packaging
Our bottles are designed to be reused or recycled. We're exploring refill options to further reduce waste.

Biodegradable Ingredients
Every Earthy product breaks down naturally, leaving behind no harmful residues in your home or waterways.

Minimal Impact, Maximum Results
We focus on low-energy, low-waste production methods — and high-performance formulas that let you clean without compromise.

🇳🇿 Inspired by New Zealand, Driven by Kaitiakitanga
In te ao Māori, kaitiakitanga speaks to guardianship — the deep responsibility we have to care for the environment. It’s this principle that inspires our work.

Being Kiwi means more than just living here — it means protecting this land for our tamariki (children) and mokopuna (grandchildren). Every choice we make as a company is guided by the question: Will this help New Zealand stay clean and green for generations to come?

✨ Our Promise to You
At Earthy, we promise to:

Never compromise on product safety or sustainability

Always prioritise nature-friendly practices

Keep innovating to reduce waste and environmental impact

Help Kiwis live cleaner — and greener — every day

Let’s Build a Cleaner New Zealand, Together
Sustainability doesn’t happen with one big action — it happens with thousands of small, intentional choices. By choosing Earthy, you're choosing to be part of something bigger: a movement to protect the place we all love.

Together, let’s honour our whenua, uplift our communities, and create a future where clean homes and clean environments go hand in hand.

Because clean should always mean caring — for your family, and for the planet.

Our Commitment to Quality and Sustainability

Learn how biodegradable cleaning products like Earthy help protect New Zealand’s rivers, lakes, and oceans from harmful pollution and chemical runoff.

New Zealand is blessed with stunning natural beauty — from crystal-clear rivers to majestic coastlines. But what we pour down our drains can quietly harm this environment. Traditional cleaning products often contain ingredients that pollute waterways and disrupt marine ecosystems. That’s where Earthy comes in.

What’s the Problem?
Many household cleaners are packed with phosphates, synthetic surfactants, and non-biodegradable compounds. These chemicals don’t break down naturally and can:

Even small amounts, used regularly, can cause long-term damage.

Why Choose Biodegradable?
Biodegradable cleaning products are formulated to naturally decompose without leaving harmful residues. They’re safer for:

Earthy’s Eco Promise
At Earthy, every product is designed to be biodegradable, safe, and effective. Our plant-based formulas clean thoroughly without polluting the environment. Whether it’s our Dishwashing Liquid, Floor Cleaner, or Laundry Powder — you can count on Earthy to be gentle on nature and tough on mess.

Let’s Clean Responsibly
Small daily choices — like swapping to Earthy’s eco-friendly cleaners — have a big impact. Help us protect New Zealand’s precious waterways for generations to come.

Blog

How to Build a Low-Waste Cleaning Routine with Earthy

New Zealand’s Shift to Greener Cleaning

Everyday Chemicals Hiding in Your Home—and Safer Swaps from Earthy

Why Eco Matters

Our Commitment to Quality and Sustainability

Why Biodegradable Cleaning Products Matter for New Zealand’s Waterways