New Zealand’s Shift to Greener Cleaning
In recent years, New Zealand households and businesses alike have begun rethinking how they clean — and more importantly, what they clean with. The rise of green cleaning isn’t just a passing trend; it reflects a growing awareness of our environmental impact and a desire for healthier, more sustainable living.
Why the Shift?
Traditional cleaning products often contain harsh chemicals that can be harmful to both people and the planet. From toxic fumes to waterway pollution, the hidden costs of chemical-based cleaners are becoming harder to ignore. More Kiwis are now looking for alternatives that align with their eco-conscious values — products that are effective, safe, and kind to the environment.
What Makes Green Cleaning Different?
Green cleaning products are typically plant-based, biodegradable, and free from synthetic dyes, fragrances, and harsh preservatives. They're designed to be tough on dirt and grime without leaving behind a trail of toxins. Many of these products also come in sustainable packaging or offer refillable options to help cut down on plastic waste.
Simple Tips for Switching to Green Cleaning
If you’re ready to make the switch, here are a few easy ways to start:
Read the Labels – Look for ingredients you can recognise. Avoid products with ammonia, bleach, or synthetic fragrances.
Start Small – Begin with a few essentials like an all-purpose cleaner, dish liquid, or laundry detergent before gradually replacing everything.
Use Refill Stations – Many eco-stores in NZ offer refill options to reduce plastic waste and packaging.
DIY When Possible – Simple ingredients like baking soda, vinegar, and lemon juice can go a long way for everyday cleaning.
Choose Trusted Brands – Support local companies that prioritise sustainability, like Earthy, and check if products are certified eco-friendly.
A Growing Market
Across Aotearoa, the green cleaning market is booming. From supermarket shelves to local refilleries, eco-friendly options are more accessible than ever. Brands like Earthy are leading the charge with products that combine performance with purpose — giving consumers the confidence to make the switch without compromising on quality.
Looking Ahead
As awareness continues to grow, green cleaning is likely to become the standard rather than the exception. With support from environmentally minded consumers and innovative local brands, New Zealand is well on its way to creating a cleaner, greener future — one home at a time.