Why Eco Matters

Why Eco Matters: A Kiwi Call to Protect What We Love
When we think of New Zealand, we think of pure landscapes, clear waters, and the clean, green image we’re proud to share with the world. But our pristine reputation is not something we can take for granted. The choices we make—what we use in our homes, what we throw away, and how we consume—have a direct impact on the environment we cherish.

That’s where going eco matters.

1. Because Aotearoa Is Worth Protecting
From the rugged peaks of the Southern Alps to the golden beaches of the Far North, Aotearoa is more than a home—it’s a treasure. Our native species like the Kiwi, Kākāpō, and Tūī depend on balanced ecosystems. But plastic waste, chemical runoff, and climate change are putting pressure on this fragile balance.

Every small switch to eco-friendly alternatives is a vote to keep our whenua (land) healthy and thriving.

2. Cleaner Products = Cleaner Water
Many conventional cleaning products contain phosphates, chlorine, and synthetic fragrances that end up in our waterways. These chemicals can harm aquatic life and pollute the very rivers and lakes we swim in, fish from, and admire.

Using biodegradable, plant-based cleaning products—like those from Earthy—means you’re not only keeping your home clean but also protecting our lakes, streams, and oceans.

3. Kaitiakitanga – Our Responsibility
In Māori culture, kaitiakitanga means guardianship of the sky, sea, and land. It’s a concept that urges us to care for nature, not exploit it. As New Zealanders, this idea speaks to who we are.

Eco-conscious living is a modern expression of kaitiakitanga. It’s about doing our part so that future generations can enjoy the same natural beauty we do today.

4. Supporting Local, Sustainable Brands
When you choose local eco-friendly products, you’re not just reducing your carbon footprint—you’re also supporting Kiwi businesses that care about the environment. Many of these brands are leading the way in sustainable innovation, from refill stations to compostable packaging.

Earthy is proud to be one of them. Our mission is to create powerful, planet-positive cleaning products that are safe for your whānau and kind to the earth.

5. Small Changes, Big Impact
You don’t have to live off the grid or plant a forest to make a difference. It starts with simple choices:

Swap single-use bottles for refills

Choose non-toxic cleaners

Compost your food waste

Say no to unnecessary plastic

When thousands of Kiwis make small changes, it creates a massive ripple effect. That’s real impact.

In Conclusion: Going Green is Being Kiwi
Being eco-conscious isn’t just a trend—it’s a responsibility, a culture, and a reflection of our identity as New Zealanders. At Earthy, we believe that the cleaner our products, the cleaner our conscience—and the cleaner our country.

Let’s keep New Zealand beautiful, together.